Improving Brand Loyalty through Brand Image Starbucks Company Dissertation

Improving Brand commitment through Brand Image Starbucks Company - Dissertation ExampleGaining a competitive advantage by not just selling a product but selling a community a place where people could have a sense of belonging. By touching peoples emotions, they were able to hit office at the heart, where people are moved, and decisions are easily made based on emotions and what touches them. Their customers were made to receive special and a part of an elite group surrounded by another(prenominal)s like them as those who purchased the coffee beans, other products (such as holiday items), and music could share the same social lifestyle- ace that is upscale yet affordable (compared to strong luxury chumps that only the wealthy can partake.) It is much than just a mere cup of coffee that they were getting. It is a lifestyle, a community, a way of life. Starbucks 4Table of Contents 1. Presentation1 1.1 Title..11.2 Executive Summary..21.3 Table of Contents..31.4 diagnose of Tabl es..61.5 List of Figures.81.6 References/Bibliography..92. Introduction202.1 mount202.2 Research Problem/Justification of the Study222.3 Aims.232.4 Objectives/Research Questions..233.Literature Review243.1 Relevance..243.2 Up to Date..573. regularityology644.1 Selection and Justification of Research Method/Approach...644.2 Appropriateness of the Research Method/Approach..654.3 Research Design (Addressing Matters of Validity and Reliability)....684.4 Selection and justification of data aggregation methods.71Starbucks 55. Research Results725.1 Analysis of Results725.2 Presentation...725.3 Discussion..75 6. Conclusion/Recommendations and Limitations of the Study..766.1 Link with the Aims and Objectives776.2 Link with the Research Problem...786.3 Practicality of recommendations...786.4 Awareness of... 2. Introduction2.1 Background of the StudyIn todays world, at that place are numerous of products on the market. In fact, there are too many products and brands to mention as it seems that just about every single occasion imaginable has already been invented and available for sale. Due to technological advances, the Internet has provided tools for that businesses can use to create their brand and deliver the image that it wants consumers to have regarding their products like never before. So competition is fierce and companies must capture up with new ideas that will make their products more desirable to consumers. The culture of the luxury brands industry is one of image. Nowadays people do not just buy a product simply for the product itself. Purchasing in order to just to have the product is not the only reason for spend money anymore. No longer do the days and age of mere survival (such as the first Era or before the Industrial Revolution) exist. Money and credit is at our disposal and life is more leisurely than before. Therefore, products must meet higher demands and standards. People live more luxuriously if even in appearance and image. It is this ima ge and the culture that people buy into. For example, an individual who is making minimum wage and exhausting to make ends meet typically is happy with a car that is dependable. Then as life progresses, he/she becomes more comfortable and wants a car that does more than run. Features such as air conditioning, heater, and a radio become important.