Smokey the Bear :: essays research papers

Smokey the BearIn 1950, a careless act turned into disaster when a force out burned wild and swept away over 17,000 acres of forest watershed land in the Capitan Mountains, Lincoln National Forest. When the fire had died off, a badly burned cub was rescued from a charred tree. This cub, later named Smokey, was taken to the National Zoo where he lived out the rest of his life. Smokey was soon utilize to create an animated bear aimed at informing people of forest fires and fire prevention. The Smokey the Bear ad campaign was extremely effective and is still being utilise today as a way to inform the public of campfire dos and donts. Advertising is a $125 billion industry that attracts the attention of the public. Advertising is used as a tool of persuasion in television, magazines, radio, billboards, and in-store displays. The incredible amount of money, artistic ability, and intellectual energy spent on advertisements helps us understand the great function of the media and the adv ertisers ability to control their viewers.Advertising in todays society is largely based on brand name recognition. It doesnt matter how good the product being sell is, but rather how good the products advertisements are. A consumer is more likely to purchase a more expensive item because it has a flashy advertisement than taint a cheaper product they have never heard of before.The American public has a very short attention span, so unaccompanied the most colorful, cunning advertisements will hold a persons attention long enough to see what the ad is selling. For instance, wake up is used to sell barely about everything. It is perhaps the only element that can be used by advertisers that the public will never get tired of seeing. A good example of this is alcohol advertisements. What does sex have to do with alcohol? Nothing, but it gives off the impression that when one drinks alcohol it will lead to sex. Of course, this is true to some extent, but the two do not go hand in ha nd. They are completely separate entities that cross paths more times than not, but alcohol advertisements give off the composition that when you purchase a case of beer, you are in store for a good night of sex. Ads like this are very misleading but it proves just how gullible the American public can be. The alcohol company Budweiser uses three frogs to sell beer to the public.